Winner
Best Music Video
The ‘Fight For Me’ music video concept was born out of a love for film and pays homage to iconic scenes in cinema history.
Set in an abandoned warehouse in a Zimbabwean township, a group of children resourcefully recreate memorable movie scenes using nothing but their imaginations and creativity.
Their wildly infectious attitudes radiate positivity and amplify the song’s core message, which is to not give up in the face of adversity.
The video references 25 films by replicating camera movement and actions as well as reimagining props, wardrobe, and set design from the perspective of a child.